Category Archives: Digital Media


Everything is going digital. E-commerce is the latest trend globally, and if you intend to tap into this market, you can be sure that it is a lucrative business. You might raise your eyebrows because of the profitable bit, which is acceptable but as every website owner knows the foundation matters most. Being a small business owner, it is imperative that you make maximum use of the opportunity that is online marketing. Having a website is merely a strategy to help you increase your clientele base. Taking advantage of Search Engine Optimisation might be what makes the difference between now and when you will be the next big thing.

There is a lot of hype when it comes to setting up websites and getting into online marketing; Everyone is doing it. On the contrary, the issue of quality and what is the target clientele matters most and for this reason, it is important put into perspective the nitty gritty that tell a part a good web designer from a not so good one. On that note, it is also important to understand the potential gains on your part from your website. Apparently having a website is a small investment that pays off very well in the future.

What you need to know

Having a website is not all about having a beautiful page. This is not to say that good design is not essential, is the core as it is what attracts your users. On the other hand, the content of the website is fundamental, and the ease of navigation is something to consider. This brings us to the big fish on the table, which determines how good your website can be?

Getting a good web designer goes further than simply being referred to one by your friend. To tell a good designer from an average one, the kind of questions they ask about your company is a clue. It is also important to consider the amount of experience by looking at the kind of work he or she has done. How well he has manipulated the resource that is SEO marketing to put all his other clients on the first page of Google. It is also important to know whether or not he will maintain your website after the initial set up.

Online marketing

It is important to realise that having a website is part of your small business. Through online marketing, you can get a handsome amount from your site. Something as simple as Pay Per Click (PPC) can generate an excellent income. The gain narrows down to the kind of design that you have. Something attractive will pull a good web traffic. This is the opportunity for other business owners to advertise with you and build their network. Having optimal visibility on search engines through effective SEO can be your primary strategy in ensuring that you and your clients stay afloat in this ever changing game that is online marketing.

To be a good marketer, you need a high index of judgment to capture a broad clientele base and move with the changing trends. Something as simple as doing local SEO Sutherland Shire for example for a place like Sydney is a good place to start.

In simple terms, your web design matters and online marketing pays off. If you are a small business owner, go the extra mile and see your ROI grow tremendously by going digital. There are no regrets.

sydney website example

Affordable Web Development Sydney

With current technologies most web developers in Australia have adopted the use of cheap web design for affordable web development. Free or cheap website templates give an opportunity to come up responsive and affordable web designs. Achieving a cheap web design is easy with the use of open source technologies such as Joomla, Drupal, Zencart, WordPress and Open Cart. Your web developer in Australia will guide you on how to find the best design that match your needs and customise it for you within the shortest time possible.

maxresdefault (1)A number of web designers in Australia also built affordable custom-built web design from scratch without compromising on functionalities. The price of a customised webs solution depends largely on your specific business requirements. A good web designer should maximise on quality and deliver a Search Engine Optimized web design solution within a limited time.

Type of Websites: 

Websites can be classified as:

• Small Business Website

• Dynamic Website

• E-Commerce Website

• Content Management System

The lowest prices of effective, simple web designs in Australia go for about $250 but average websites that require around five pages are designed available at around $600. Packages for larger websites that may be used as online stores goes for about $1,200.

Factors determining the Cost of Designing and Developing a Website 

The prices of affordable web development are determined by the time it needs to build the website and the skills required to build the website. Here are some of the factors that determine a Quality Web design Sydney Australia:

– Content list: all websites must include some contents, which are the functional features of the website. To achieve a web website design, you need to provide this list yourself. However, if don’t come up with the content list yourself, the web designer will charge you depending on the type and amount of content required.

– Usability: this involves organisation information on pages, creating navigations and setting labels for links.

– Design: Although it can be hard to find a quality template designs that accurately convey your brand, affordable web development is achievable through re-use of templates.

– Content management system: cheap web design utilises open source CMS platforms. The only cost needed in this case is for configuration and design customization.

– Functionality: different websites requires different technical functionalities such as e-commerce, photo galleries, message boards and Webforms. The more functionality you need the higher the cost.

Responsive designs: if you need to access your website through mobile devices or tablets, you may need to adopt a responsive design.

– Social media integration: setting up your website to be available on Facebook, Twitter, LinkedIn or Google Plus requires an additional cost.


There are already thousands of professional and quality cheap web designs available. All you need to provide is your business information and pictures. For affordable web development, you may need to use free pictures available online.

To get started, you need to choose the template that you like and notify your web designer. If you find that your specific requirements do not match with the available templates designs, find an affordable web designer of a cheap web design. Most affordable and dedicated web designers will be able to assist you to achieve all the functionalities you need on your website.